Deciding on the Menu and Type of Ice Cream for Your Demographic
Once you know where your ice cream store is going to be and what the neighborhood is like, you can start to think about what the people who are most likely to frequent your store will be most likely to buy. If your potential audience is older, more affluent people, artisan-crafted hand-packed ice cream, or gelato might be the more prominent seller. If you are in a trendy neighborhood, you might want to do more exotic flavors, maybe get a beer and wine license and make Beerlatos (beer floats using gelato are all the rage in some places). If you know that families with lots of kids may have a different budget and tastes, considering frozen custard and tasty old-fashioned toppings like hot fudge and sprinkles will be on the menu. Whether or not you should add coffee beverages to the menu, should you have options like waffles or just waffle cones, how many flavors you should carry, are all the kinds of questions you need to answer. A professional consultant will be an enormous help in making those decisions.