Is my product seasonal or year-round? If seasonal, what other products do I need to carry to make it more appealing year-round?
Most people assume that ice cream is a summer thing, but that’s not necessarily true. Even so, it might be wise to consider adding coffee, hot chocolate, and even tea for winter consumption and candy, other sweets, and even souvenirs if you see a lot of tourists in the area your shop will be. You don’t want to diversify to the point where you dilute the star of the show… ICE CREAM. But adding some complementary products could add money to the bottom line.
If you’re thinking about opening an ice cream store and finding your ideal customers, you might want to consider hiring an expert consultant who knows the ice cream business inside and out; who can help you set up an ice cream store and find ideal customers.
We can help with that 😊
At Lancaster Manufacturing, we offer expert advice on how to start, own, and operate a successful ice cream store. Check out our free guide here – https://www.frozencustardmachines.com/open-an-ice-cream-store-free-guide/