Store Marketing During Holiday Events
Store marketing during holiday events should not be overlooked. Major holidays are a time of high activity in any retail environment Your ice cream store is no different. Consumers will be out in droves. Your competitors will likely be doing whatever they can to come out on top. If you fail to spare any thought here, then you could end up behind in profits.
We don’t want to scare you. However, making that mistake over too many holidays could see you struggling to break even. That’s because, in any shop, that holiday profit-boost helps weather quieter times. You could say that getting holiday events right in your ice cream shop is vital for your success.
There’s no need to panic. Jumping on the holiday bandwagon is easier than you might imagine.
All you need to do is consider these three essential pointers for getting it right.