Choosing Your Location: Frozen custard is one of the most popular desserts or treats in the US, so surely any location is bound to do well? Whilst it’s true that frozen custard is extremely popular, this doesn’t necessarily mean you can open a store in any location and wait for the profits to start rolling in.
Choosing an appropriate location for a new business venture will be vital to its success. It’s important to do your due diligence. For example you may want to research the number of people who live and work in the area. Additionally, you need to ascertain what demographic they fall into. If this matches your company’s target audience, then it could be the first sign that you’re on to a good location.
Also, with the location selection, you need to contact the health department and building inspector. They will determine if the building you want to start your business in is up to code. This step will eliminate many unforced errors with the building selection or construction.